Each day you are confronted by advertising, multinationals trying to influence you. What tricks do they use? And what can we learn from them? Illusionist Jochem Nooyen answers all these questions in his show ‘Influence’. It is a magical show full of illusions and special acts. It is an interactive show that makes you wonder why you know the slogan ‘ Once you pop you can’t stop’, but didn’t know why you really can’t stop eating the crisps.
“As a theatre director, I combine acting and illusionism. I always want to bring an act which contains a body of content as well as show and entertainment. In 2013, I made my first full-length theatreshow called ‘Traces of an illusionist’. It is a show about what the human mind can do.” “In ‘Influence’ I figure out how we are influenced by advertising and why shopping has become a national hobby. What if I leave out any illusion about myself? What remains? This is what I want to know. “